Flojo
Project Year:
2023
Business Size:
Startup
getflojo.com
Flojo
Project Year:
2023
Business Size:
Startup
getflojo.com
2023
Mac OS App
Flojo helps you balance work and rest, offering un-intrusive voice reminders of when to start and stop working
getflojo.com
Our goal was to create an a timer app that people would love to use.
Most timers are functional and very helpful, but very boring, so we wanted to come up with a concept that would make it more interesting and fun.
We also wanted to represent the two sides of working – the focused, productive side, and the relaxed, restful side – in a visually compelling manner.
Our job was to make space for both and capture the dynamic between the two.
- Brand Identity
- Styleguide
- Landing Page Design
- UI/UX design
- website implementation:
webflow
getflojo.webflow.io
Characters
Flojo is a Mac Os App that helps you balance work and rest, offering un-intrusive voice reminders of when to start and stop working
It has 2 different characters:
Flo - who is calm, reassuring, soothing and is in charge of the breaks, and
and Jo - who is in charge of the work part
Style and Typography
"Relax more - do more"
concept and imagery guide
After Effects Animation - app intro concept
Initial Exploration and preparing for the Next stage, expanding the character list in the future
Landing Page Design
and explanatory illustration concept
css and js homepage animation concept, showing the dynamic/play between the 2 forces
between working
and relaxing